Launch Challenge: Two Months to Walk Away With an iPhone

Some games hand you a prize at random, a dressed-up lottery where the sharpest player and the most distracted one have exactly the same odds. Quizelo's launch challenge does the opposite. No prize draw here, no lucky break. You climb the leaderboard because you play, because you bring people in, because you keep the arena buzzing. And at the top of the heap, an iPhone is waiting for its champion.

Two months, a window you can't fumble

The challenge runs from 15 July to 15 September 2026, right up to midnight, Paris time. Eight weeks to carve out a spot, with winners announced shortly after, around 20 September. Only what happens inside that window counts: a match played on 14 September at 11.59pm tips the scales, the very same match on the 16th counts for nothing.

Which means the classic mistake is to wait. You tell yourself there's plenty of time, you save your energy for later, and autumn rolls in before you've really put a score on the board. Places at the top get built match after match, not in one frantic evening.

How you rack up points

Your score rests on three levers, and they simply add up.

• Every finished match earns you one point. No ceiling, no cap: the more you play, the higher you go. That's the bedrock, the reward for showing up regularly.
• Every active referral is worth ten points. A referral is someone who signs up with your invitation and actually plays, at least five matches. Bringing in a motivated friend is worth as much as ten of your own matches. This is where the big gaps open up.
• Sharing adds a few points, capped, a nod to the people who get the game talked about without turning it into the whole battle.

The live leaderboard stays hidden for the entire run. You won't see your exact position, just a sense that you're moving. That's deliberate: we'd rather you play for the fun and for the top spot than refresh a table every five minutes.

What's on the line

The top of the board is well stocked. First place walks away with an iPhone 17. Just behind, an Apple Watch SE 3 for second, AirPods 4 for third. Fourth through tenth pick up a 50-euro gift card, retailer of the winner's choice.

And because bringing players in deserves its own reward, there's a top referrer prize, a separate ranking that singles out whoever brought in the most active referrals. A pair of AirPods for the referral king, and it stacks with the general leaderboard.

Free, and earned

The one thing we won't budge on: the challenge is completely free with no purchase necessary. Playing Quizelo costs nothing, no subscription gives you the slightest edge on the board, and nobody can buy points. A player who never spends a cent can finish first. That's the whole idea of a merit contest: what makes you win is what you do, not what you pay.

The challenge is open to players in mainland France, Belgium, Switzerland and the United Kingdom, aged sixteen and up. Every detail, exact dates, points calculation, prizes and terms, lives in the full rules, which are the final word.

Where to start

The simplest move: fire up a match today, get into the rhythm, then send your invite link to two or three friends who love general knowledge. A handful of active referrals, a few matches a day, and you're already in the race. The rest is just consistency.

Eight weeks go quickly. Your first point is waiting.